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PRO A
NEW VISUAL IDENTITY

SPORTS BRANDING, EDITORIAL DESIGN, UI DESIGN & GRAPHIC GUIDELINES
FOR THE NEW PRO A VISUAL IDENTITY

The National French Basketball League has a championship every year called PRO A. This championship is divided into 18 different teams. I wanted to redesign the entire visual identity of the PRO A league in order to give it a new modern and refreshing appeal. I proceeded with a 360 degree visual communication approach : Branding, promotional posters, user interface design, goodies, t-shirts, graphic guidelines, flyers, game tickets etc.

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