The new connected Louis Vuitton bag - DAY TRIPPER. The concept was to create a new logo / visual identity, print advertisement, website and mobile application to promote the DAY TRIPPER bag. This bag is intended for active / independent women (from the age of 25 to 40 years old), constantly on the move from city to city. This connected bag allows a constant connection and access to different transportation networks throughout the world in order to gain time and efficiency while staying classy and elegant.
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